Our Commitment: 77cx does not sell your personal data to third parties. We do not use your information for targeted advertising outside the platform. Your data is collected only for the purposes outlined in this policy and is handled with the security and discretion it deserves.
1. Overview
This Privacy Policy applies to all personal data collected and processed by 77cx in connection with your use of the 77cx platform at 77cx.biz. It covers every stage of your interaction with 77cx — from browsing the platform before registration, through the account creation process, to your ongoing use of the platform's gaming products, payment services, and customer support channels.
By registering a 77cx account or otherwise using the platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described. If you do not agree with the practices described in this policy, you should not use the 77cx platform.
This policy is written in plain, straightforward English because we want every Pakistani player who uses 77cx to genuinely understand what happens with their data. Privacy documents are often written in a way that discourages reading — that is not the approach here. We have made every effort to be specific, honest, and clear about what we collect and why.
2. Who We Are
77cx is an online gaming platform operated for the Pakistani market. For the purposes of data privacy, 77cx is the data controller responsible for the personal information collected through the platform. This means we determine how and why your personal data is processed. Our designated privacy contact is reachable at support@77cx.biz for any privacy-related enquiries.
When you create a 77cx account, interact with the platform, or contact support, you are providing your personal data directly to the 77cx platform. Certain specific services — such as payment processing through Easypaisa, JazzCash, or banking partners — involve third-party processors who have their own data handling obligations as described in Section 7 of this policy.
3. Data We Collect
77cx collects several categories of personal data depending on how you use the platform. Below is a comprehensive description of each category:
| Category | Specific Data | Collected When |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC/passport number, photograph (for KYC verification) | Registration & verification |
| Contact Data | Mobile number, email address | Registration |
| Financial Data | Payment method details (masked), transaction history, deposit and withdrawal records | During transactions |
| Account Data | Username, password (hashed), account preferences, betting history, bonus usage | Throughout platform use |
| Technical Data | IP address, device type, browser type, operating system, session identifiers | Automatically on access |
| Usage Data | Pages visited, games played, time spent, features used, links clicked | Automatically during sessions |
| Communication Data | Support chat transcripts, email correspondence content | When contacting support |
| Location Data | Approximate geographic location derived from IP address | Automatically on access |
Financial Data Note: 77cx does not store full payment card numbers. Card payments are processed through PCI-DSS compliant payment processors who handle the sensitive card data directly. 77cx retains only tokenised references and transaction records.
77cx serves players across Pakistan with a platform built around local trust and security.
4. How We Collect Your Data
77cx collects personal data through the following means:
4.1 Direct Collection
The majority of data 77cx holds about you is data you provide directly. This includes information entered during the registration form (name, mobile number, date of birth), documents uploaded during identity verification (CNIC, utility bills), payment details entered during deposit or withdrawal, and any information you share when communicating with the 77cx support team via live chat or email.
4.2 Automated Collection
When you access the 77cx platform, certain data is collected automatically through the operation of the platform. This includes technical data such as your IP address, device identifiers, and browser information, as well as usage data tracking how you navigate and use the platform. This data is collected using server logs, session tracking, and cookies as described in Section 10.
4.3 Third-Party Sources
In limited circumstances, 77cx may receive data about you from third-party sources. This primarily occurs in the context of identity verification, where third-party KYC service providers may confirm the authenticity of documents or cross-reference identity details with authoritative databases. 77cx may also receive fraud risk signals from payment processing partners to protect accounts from unauthorised access.
5. How We Use Your Data
77cx uses the personal data it collects for the following specific purposes:
- Account Management: Creating, maintaining, and securing your 77cx account, verifying your identity, and processing your registration.
- Providing Gaming Services: Operating game sessions, recording bets, calculating payouts, and maintaining an accurate transaction history in your account.
- Payment Processing: Facilitating deposits and withdrawals, verifying payment method ownership, and maintaining financial records of all transactions.
- Regulatory Compliance: Meeting KYC (Know Your Customer) and AML (Anti-Money Laundering) obligations, verifying age eligibility, and responding to lawful requests from authorities.
- Platform Security: Detecting and preventing fraud, account takeovers, bonus abuse, and other prohibited activities. Monitoring for suspicious patterns that may indicate illegal conduct.
- Customer Support: Responding to enquiries, resolving disputes, investigating complaints, and maintaining records of support interactions.
- Platform Improvement: Analysing usage patterns to improve the platform's performance, design, and feature set. This analysis uses aggregated data where possible.
- Communications: Sending account-related notifications, security alerts, transaction confirmations, and — where you have opted in — promotional communications about 77cx offers.
- Responsible Gaming: Monitoring gaming behaviour to identify patterns that may indicate problem gambling and supporting the responsible gaming tools you have activated on your account.
77cx does not use your personal data for automated individual decision-making that has significant legal effects on you without human review. Fraud flags raised by automated systems are reviewed by a member of the 77cx team before any action is taken on your account.
77cx handles all player data with the same care we give to our VIP members.
6. Legal Basis for Processing
77cx processes your personal data on the following legal grounds:
- Contractual Necessity: Processing required to fulfil our obligations under the Terms and Conditions you accepted when registering — this covers account management, game operation, payment processing, and customer support.
- Legal Obligation: Processing required to comply with applicable laws including anti-money laundering regulations, identity verification requirements, and lawful government requests — this covers KYC procedures and AML monitoring.
- Legitimate Interests: Processing carried out for the legitimate business interests of 77cx where those interests do not outweigh your rights — this covers fraud prevention, platform security, and usage analytics for service improvement.
- Consent: Processing you have specifically agreed to — this covers optional marketing communications. You can withdraw consent for marketing communications at any time by contacting support or using the opt-out mechanism in any communication we send.
7. Data Sharing and Third Parties
77cx does not sell your personal data. We share data only in the limited circumstances described below, and only to the extent necessary for the stated purpose:
7.1 Payment Processors
To process deposits and withdrawals, 77cx shares necessary financial and identity data with payment service providers including Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners. These providers process your payment data under their own privacy frameworks, which are separate from this policy. They are contractually prohibited from using your data for any purpose other than completing the transaction.
7.2 Identity Verification Services
To fulfil KYC obligations, 77cx uses third-party identity verification services that may process copies of your identification documents. These providers operate under strict confidentiality agreements and are prohibited from retaining your documents beyond the verification period.
7.3 Technology and Infrastructure Providers
77cx uses cloud hosting and technology infrastructure providers to operate the platform. These providers may process personal data as part of providing infrastructure services and are contractually obligated to process data only on 77cx's instructions and in accordance with this policy.
7.4 Legal and Regulatory Authorities
77cx may disclose personal data to government authorities, law enforcement agencies, or regulatory bodies where required by law, court order, or where we reasonably believe disclosure is necessary to protect the rights or safety of 77cx, its players, or the public. We will notify you of such disclosures where legally permitted to do so.
7.5 Business Transfers
In the event that 77cx undergoes a business merger, acquisition, or asset sale, personal data may be transferred to the successor entity. You will be notified of any such transfer and given the opportunity to close your account if you do not wish your data to be transferred.
Clear Statement: 77cx does not share your data with advertisers, data brokers, or any other third party for commercial purposes unrelated to providing the 77cx platform service to you.
8. Data Retention
77cx retains personal data only for as long as necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years | Legal / AML obligations |
| Financial & Transaction Records | 7 years after transaction | Financial record-keeping obligations |
| KYC Documents | 5 years after account closure | Regulatory compliance |
| Support Communications | 3 years | Dispute resolution reference |
| Technical / Usage Data | 13 months | Platform performance & fraud detection |
| Marketing Preferences | Until consent withdrawn | Consent-based processing |
When data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with any individual. Anonymised aggregated data may be retained indefinitely for statistical and platform improvement purposes.
9. Data Security
77cx implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction:
- Encryption in Transit: All data transmitted between your device and the 77cx platform is encrypted using TLS (Transport Layer Security). The platform enforces HTTPS across all pages.
- Encryption at Rest: Sensitive data stored in 77cx databases, including identity documents and payment references, is encrypted at rest using AES-256 encryption.
- Password Security: Account passwords are never stored in plain text. They are hashed using a modern one-way hashing algorithm with individual salting per account.
- Access Controls: Internal access to personal data at 77cx is restricted to employees and contractors who genuinely require it to perform their job functions. All access is logged and audited.
- Two-Factor Authentication: 77cx offers two-factor authentication (2FA) for all accounts. We strongly recommend enabling it from your account settings.
- Fraud Detection: Automated systems monitor account activity continuously for patterns consistent with unauthorised access or fraudulent behaviour.
- Regular Security Reviews: The 77cx security infrastructure is reviewed and updated regularly. Security vulnerabilities are addressed on a priority basis.
Despite these measures, no online platform can guarantee absolute security. If you become aware of any security vulnerability or unauthorised activity on your account, please contact 77cx support immediately at support@77cx.biz.
From Lahore to Karachi — 77cx players across Pakistan trust us with their data.
10. Cookies and Tracking Technologies
77cx uses cookies and similar technologies to operate the platform, improve your experience, and gather usage analytics. A cookie is a small text file stored on your device by the platform when you visit. Below is a breakdown of the cookie categories used at 77cx:
These cookies are essential for the 77cx platform to function and cannot be switched off. They are set in response to actions you take, such as logging in, setting preferences, or filling in forms. Without them, services like your session login and security features cannot work. No personal identifying information is stored in these cookies.
Analytics cookies allow 77cx to count visits and understand how players move around the platform. This helps us identify which pages are most useful and improve the overall experience. These cookies collect data in aggregate and do not identify individual users.
Functional cookies remember choices you make — such as your preferred language, game lobby layout, or whether you've dismissed a notification — so you don't have to reset your preferences on every visit.
You can manage cookie preferences through your browser settings. Blocking strictly necessary cookies will prevent the 77cx platform from working correctly. Blocking analytics or functional cookies will not prevent you from using the platform but may reduce functionality and require you to reset preferences on each visit.
11. Your Privacy Rights
As a 77cx player based in Pakistan, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@77cx.biz with the subject line "Privacy Request" and your registered account details. We will respond within 30 days.
Right to Access
You have the right to request a copy of all personal data that 77cx holds about you. We will provide this in a clear, readable format within 30 days of a verified request.
Right to Rectification
If any personal data 77cx holds about you is inaccurate or incomplete, you have the right to request correction. For account details, many fields can be corrected directly from your account settings.
Right to Erasure
You may request deletion of your personal data. Note that this right is subject to our legal data retention obligations — transaction records and identity verification data must be retained for the periods specified in Section 8 regardless of a deletion request.
Right to Restrict Processing
In certain circumstances, you may request that 77cx restricts the processing of your personal data while a dispute is being resolved or while you exercise another privacy right.
Right to Data Portability
Where data is processed based on your consent or a contract, you have the right to receive your personal data in a structured, machine-readable format for transfer to another service.
Right to Object
You have the right to object to processing carried out on the basis of 77cx's legitimate interests. You may also object to receiving marketing communications at any time by contacting support.
Verification Required: To protect your privacy, 77cx will verify your identity before processing any rights request. This typically involves confirming your registered mobile number and one additional piece of account information.
12. Children's Privacy
The 77cx platform is strictly for adults aged 18 and over. 77cx does not knowingly collect personal data from anyone under the age of 18. If you believe that a minor has provided personal data to 77cx or is using a 77cx account, please contact us immediately at support@77cx.biz. Upon confirmation, we will immediately close the account, void any balances, and permanently delete all associated personal data.
77cx uses age verification as a mandatory step during the account registration process and as part of KYC verification. These measures are in place to prevent minors from accessing the platform. Parents and guardians who are concerned about a minor's access to gambling content should be aware that parental control software is available to restrict access to online gaming platforms on shared or family devices.
13. Changes to This Privacy Policy
77cx may update this Privacy Policy from time to time to reflect changes in the platform, legal requirements, or our data practices. The most current version will always be available at this page with an updated "Last Updated" date at the top.
For material changes that significantly affect how we handle your data, 77cx will provide advance notice to registered members via email or in-platform notification at least 14 days before the change takes effect. Your continued use of the 77cx platform after the effective date of any change constitutes your acceptance of the revised policy.
If you have questions about a specific change or would like to understand how a change affects you, please contact our privacy team at support@77cx.biz.
14. Contact Us About Privacy
For any questions, concerns, or requests related to this Privacy Policy or the way 77cx handles your personal data, please contact us through the following channel:
- Email: support@77cx.biz (Subject: Privacy Request)
- Live Chat: Available 24/7 from the platform — request the privacy team
- Response Time: Privacy requests acknowledged within 2 business days, resolved within 30 days
We take privacy concerns seriously. If you are not satisfied with our response to a privacy request, you have the right to escalate the matter. 77cx is committed to working with you to resolve any concerns fairly and thoroughly. Our team does not use automated replies for privacy-related communications — every request is reviewed by a real person.
For questions about how we handle your data that are not covered in this policy, please do not hesitate to ask. Transparency is one of our core commitments at 77cx and we are happy to provide additional clarity on any aspect of our data practices.